Listing View

Learn what the Analytics Listing View shows and how to compare projects using core performance metrics.

The Listing View displays all your playables side-by-side, making it easy to compare performance across different exported projects.

What You’ll See in the Listing View

Each project is displayed with a standardized set of key metrics:

• Project Name – The name of the project connected to the analytics

• Variant Name – The name of the variant(s) connected to the analytics

• Sessions – Total number of project loads

• Engaged – Number of sessions with at least one interaction

• Captured – Number of sessions resulting in a conversion

• First Event – Date of first interaction of your creative

• Last Event – Date of last interaction of your creative

These metrics help you quickly assess which creatives are performing well and which may need optimization.