# Welcome

<figure><img src="/files/wazi58t2v7BBskRvHSS3" alt=""><figcaption></figcaption></figure>

CRAFTSMAN ANALYTICS provides a powerful, end-to-end view of how users interact with your playables. It gives creators, marketers, and performance teams the ability to understand engagement, track funnel progression, and optimize creative effectiveness using clear, actionable data.

With Analytics, you can:

* **Track the full user journey** from first load to final conversion
* **Visualize engagement patterns** at both high-level and scene-level depth
* **Monitor funnel performance** across Sessions → Engaged → Captured
* **Identify drop-off points** and moments of peak interaction
* **Compare high-level performance across playables** using the multi-project [Listing View](/analytics/analytics-tab/listing-view.md)
* **Understand which elements in your project are being interacted with,** including hotspots, swipe areas, and CTA elements. (e.g. See which options users are selecting in a quiz)
* **Understand how each layer of your playable performs**, including hotspots, swipe areas, and CTA elements

CRAFTSMAN ANALYTICS is designed to empower teams to *play smarter*: making data-driven decisions that improve user flow, creative clarity, and conversion outcomes.


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