Overview

Project-level Analytics that provide a comprehensive view of how a single playable performs across sessions, engagement, and captures, revealing user behavior from first load to conversion.

When you click into a specific project from the Listing View, you’re taken to the Analytics Dashboard, a detailed, project-level interactive view of how users are engaging with that playable. This dashboard presents a full performance funnel, scene-level interaction metrics, and user behavior insights that help you understand how your creative is performing from start to finish.

The Project Dashboard is divided into multiple core sections: Summary, Sessions, Engaged, and Captured:

Summary

High-level overview of a playable’s performance, including funnel metrics, project details, and the exported project score.

Sessions

Track playable reach and traffic sources with total sessions, leading partner/platform, and trend graphs over time.

Engaged

Understand how deeply users interact after load, with core engagement KPIs plus Path View and layer-level interaction insights.

Captured

Measure CTA performance with capture KPIs, scene contribution, and capture breakdowns by partner and platform.