Captured

Measure CTA performance with capture KPIs, scene contribution, and capture breakdowns by partner and platform.

The Captured section focuses on conversion performance, showing where, when, and how users complete the primary action of your playable. While Sessions measures reach and Engaged measures interaction, Captured reveals what ultimately drives value.

This section helps you understand which scenes convert best, which partners and platforms drive captures, and how effectively engagement turns into action.

Capture Metrics Overview

At the top of the Captured section, you’ll find key KPIs that summarize conversion performance across the selected date range:

• Sessions Captured - The total number of sessions that resulted in a successful capture (conversion).

• Capture Rate - The percentage of total sessions that resulted in a capture. This helps measure how effectively the playable turns traffic into action.

• Total Captures - The total number of capture events recorded. This may exceed Sessions Captured if multiple capture events occur within a single session.

• Top Captured Scene - The scene responsible for the highest number of captures. In most optimized playables, this is typically the end card.

Together, these metrics provide a fast read on how well the playable converts engaged users.

Scene Contribution Breakdown

Next to the headline metrics, a scene contribution pie chart visualizes where captures occur throughout the playable.

Each slice represents a scene, color-coded to show its relative contribution to total captures. This allows you to:

• Confirm whether conversions are happening at the intended moment (e.g., end card)

• Identify earlier scenes that may be driving unexpected captures

• Evaluate whether CTA placement and pacing align with user behavior

A strong conversion flow typically shows the largest share of captures occurring on the final scene, indicating users are progressing through the experience before converting.

Captures by Partner

The Captures by Partner graph shows how conversions are distributed across your traffic partners over time.

You can toggle between viewing:

• Total Captures – Absolute volume of conversions per partner

• Capture Rate – Conversion efficiency relative to traffic volume

This comparison helps answer questions like:

• Which partners deliver the highest-quality traffic?

• Are spikes in sessions translating into actual captures?

• Which partners may need creative or targeting optimization?

Captures by Platform

Similar to Captures by Partner, Captures by Platform breaks down conversion performance by device type:

• Mobile

• Tablet

• Desktop

• Smart TV

• Wearable

• N/A

You can again switch between total captures and capture rate to understand both volume and efficiency. This insight is especially valuable for refining UX decisions such as CTA size, placement, and interaction design across devices.