search
Release NotesContact Support Sign In

lightbulbConcept Ideation

Concept Ideation helps you brainstorm original playable ad concepts and turn them into structured, scene-by-scene storyboards. Give it a vertical, brand, mechanic, or creative direction and it will generate a complete concept — including a summary, a scene breakdown from hook to end card, and a list of PLAY features you'll need to build it.

This specialty focuses on creative generation and storytelling structure. It doesn't analyze data or edit your project — it gives you a buildable plan to take into the Builder Agent.

hashtag
How to Use It

Open CRAFTSMAN INTELLIGENCE and describe the kind of concept you want. You can be as open-ended or as specific as you like.

Open-ended brainstorming gives the assistant creative freedom to surprise you with fresh ideas.

"Help me brainstorm a new concept."

"What concept should I build today?"

Directed ideation narrows the output to a specific vertical, mechanic, brand, or template.

"Give me a concept for a fitness app playable."

"Suggest a concept using a Drag-and-Drop mechanic."

"Storyboard a concept for an existing template."

hashtag
Template Prompts

Click the Concept Ideation card in the chat panel to see template prompts you can send with a single click:

  • Help me brainstorm a new concept.

  • Create a scene-by-scene breakdown of a shopping concept.

  • Suggest a concept using a Drag-and-Drop mechanic.

  • Storyboard a concept for an existing template.

hashtag
Tips

  • Start with Creative Strategy. Use Creative Strategy to find out what's trending and what performs well in your vertical, then bring that direction to Concept Ideation. For example: "Creative Strategy told me Slide to Reveal is trending for e-commerce. Give me a concept using that mechanic for a fashion brand."

  • Iterate before building. Don't settle on the first concept. Ask for variations, adjust the tone, swap mechanics, or refine the hook until you have something you'd actually want to build.

  • Hand off to the Builder Agent. Once you've finalized a concept, take the storyboard directly into the Builder Agent and start building scene by scene.

PreviousAnalytics Insights

Last updated