> For the complete documentation index, see [llms.txt](https://help.craftsmanplus.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://help.craftsmanplus.com/intelligence/specialties/integrations.md).
# Concept Ideation
Concept Ideation helps you brainstorm original playable ad concepts and turn them into structured, scene-by-scene storyboards. Give it a vertical, brand, mechanic, or creative direction and it will generate a complete concept — including a summary, a scene breakdown from hook to end card, and a list of PLAY features you'll need to build it.
This specialty focuses on **creative generation and storytelling structure**. It doesn't analyze data or edit your project — it gives you a buildable plan to take into the [Builder Agent](/intelligence/specialties/markdown.md).
***
### How to Use It
Open CRAFTSMAN INTELLIGENCE and describe the kind of concept you want. You can be as open-ended or as specific as you like.
**Open-ended brainstorming** gives the assistant creative freedom to surprise you with fresh ideas.
> *"Help me brainstorm a new concept."*
>
> *"What concept should I build today?"*
**Directed ideation** narrows the output to a specific vertical, mechanic, brand, or template.
> *"Give me a concept for a fitness app playable."*
>
> *"Suggest a concept using a Drag-and-Drop mechanic."*
>
> *"Storyboard a concept for an existing template."*
#### Template Prompts
Click the **Concept Ideation** card in the chat panel to see template prompts you can send with a single click:
* Help me brainstorm a new concept.
* Create a scene-by-scene breakdown of a shopping concept.
* Suggest a concept using a Drag-and-Drop mechanic.
* Storyboard a concept for an existing template.
***
### Tips
* **Start with Creative Strategy.** Use Creative Strategy to find out what's trending and what performs well in your vertical, then bring that direction to Concept Ideation. For example: *"Creative Strategy told me Slide to Reveal is trending for e-commerce. Give me a concept using that mechanic for a fashion brand."*
* **Iterate before building.** Don't settle on the first concept. Ask for variations, adjust the tone, swap mechanics, or refine the hook until you have something you'd actually want to build.
* **Hand off to the Builder Agent.** Once you've finalized a concept, take the storyboard directly into the Builder Agent and start building scene by scene.
---
# Agent Instructions
This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. Learn more at gitbook.com.
## Querying This Documentation
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```
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