Quickstart
This guide walks you through opening CRAFTSMAN INTELLIGENCE, starting your first conversation, and understanding how the assistant routes your requests.
Open the Assistant
Click the CRAFTSMAN INTELLIGENCE button in the bottom-right corner of the PLAY editor. This opens the chat panel.
Start a Conversation
When you open the chat panel, you'll see two ways to get started:
Type freely. Enter any message in the input field describing what you need. CRAFTSMAN INTELLIGENCE will automatically route your request to the right specialty based on your prompt. For example, typing "Resize the headline to 48px" will activate the Builder Agent, while "Review this design and suggest improvements" will activate Design Recommendations.
Browse specialties. The chat panel displays a card for each specialty — Builder Agent, Feature Generation, Asset Generation, Design Recommendations, Creative Strategy, Concept Ideation, Analytics Insights, and Creative Generation. Click any card to see a set of template prompts tailored to that tool, then click a template prompt to send it directly — just as if you had typed it yourself. Cards that work on your open project (Builder Agent, Feature Generation, and Design Recommendations) only appear when you have a PLAY project open.
How Specialties Work
CRAFTSMAN INTELLIGENCE operates through specialties — focused skill sets that each handle a different part of the playable ad workflow. When you send a message, the assistant identifies which specialty is best suited to help and responds accordingly.
Some specialties provide advice and analysis, like design feedback or performance insights. Others take action directly in your project, like editing layers, animations, or interactions on your behalf.
In every case, you stay in control. The assistant explains what it's doing, and you can guide it with follow-up messages to refine the result.
The specialties are:
Design Recommendations — Actionable feedback on layout, color, typography, CTAs, and brand compliance.
Builder Agent — Direct project editing through conversation.
Creative Strategy — Data-backed guidance on trends, competitors, and what to build next.
Analytics Insights — Performance analysis, drop-off diagnosis, and variant comparison.
Concept Ideation — Original playable ad concepts with scene-by-scene storyboards.
Feature Generation — Custom features built with a Code Layer, beyond what the built-in layers can do.
Asset Generation — Images, music, sound effects, and voiceover generated from a description.
Creative Generation — Whole playables and animated banners built from a brief, a video ad, a Photoshop file, or a template.
Next Steps
Dive into any specialty guide to learn what each tool can do.
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