Engagement Metrics
Definitions for Engaged KPIs like sessions engaged, engagement rate, total engagements, progress, duration, and drop-off scenes.
At the top of the Engaged section, several core KPIs summarize user interaction patterns:
Sessions Engaged
The total number of sessions where users performed at least one interaction (tap, drag, swipe, etc.).
Engagement Rate
The percentage of total sessions that included an interaction. Helps measure how compelling or intuitive the first touchpoint is.
Total Engagements
The total number of interactions recorded across all sessions. This includes every tap, drag, swipe, and hotspot activation.
Average Progress
The average percentage of the playable completed by users who engaged.
Average Duration
The average time users who engaged spent inside the playable.
Most Engaged Scene
The scene with the highest number of interactions, excluding the first scene.
Most Dropped-Off Scene
The scene where the largest portion of users exit the experience.
